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European Union: Enforcing Consumer Rights to Combat Greenwashing in Selected Member States

The report examines legal frameworks in selected EU Member States (Austria, Belgium, Bulgaria, Denmark, France, Germany, Italy, the Netherlands, Poland and Portugal) to assess whether they ensure consumers’ access to accurate information about the environmental effects of products and services, and whether they hold companies accountable for making misleading green claims (greenwashing). This report presents examples of the application of existing legislation, where available, and points to shortcomings or inconsistencies in its implementation. In addition, the report identifies areas for improvement and proposes solutions to address the gaps in effective protection. The findings are relevant for EU and national policymakers, and also for enforcement bodies when implementing provisions targeting misleading environmental claims.

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