Development communication involves creating mechanisms to broaden public access to information on reforms; strengthening clients' ability to listen to their constituencies and negotiate with stakeholders; empowering grassroots organizations to achieve a more participatory process; and undertaking communications activities that are grounded in public opinion research. The World Bank DevComm team provides the following services:Communication Needs Assessment, Opinion Research, Developing Communication, Srategies, Communication for Behavior Change, Fostering the Participatory Process, Building Communication Capacity, Creating a Knowledge Base, Coordinating Consultant Services and Product Development. It offers distance-learning course on strategic communication for development projects. In English and Spanish.
