Developing a media strategy

This publication provides practical guidelines on how to develop a media strategy that will enable researchers and research institutions to have a greater impact on national debate. It shows how the media can best be used to publicise research and influence debate, discusses target audiences for research output and defines the most effective way to reach target audiences through the media.(Original source: http://www.esrc.ac.uk/esrccontent/PublicationsList/4books/medframeset.html)