Communication and outreach are crucial for the effective implementation of the Cartagena Protocol on Biosafety. The present revised outreach strategy for the Protocol (2008-2012) seeks to build on the previous experiences and achievements by the Secretariat to promote a more proactive, focussed and synchronized approach to communication and outreach for the Protocol. It is designed to enable the Secretariat to streamline and optimize the use of existing communication tools and mechanisms and foster strategic engagement of key target audiences to promote their awareness and active participation in the implementation of the Protocol. This document outlines the purpose and objectives of the strategy, the guiding principles, the target audiences, the communications and outreach tools and strategies to be used, the monitoring and evaluation framework, the implementation action plan, and the resources required to implement the Strategy.
